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Documentation Index

Fetch the complete documentation index at: https://docs.petakopi.my/llms.txt

Use this file to discover all available pages before exploring further.

Every Monday morning, if your shop had any loyalty stamps in the previous week, we send you a recap email summarizing what happened. This page explains what each number means and how we calculate them.
The recap is opt-in. If you’re not receiving it but want to, see Turning the recap on or off.

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When it arrives

  • Day & time — Monday, around 7:00 AM (Asia/Kuala_Lumpur).
  • Window covered — The previous Monday through Sunday.
  • One email per shop — If you own more than one shop, you’ll get one recap per shop. Each recap aggregates across all currently-active loyalty programs at that shop (so a shop running both a “Coffee Card” and a “Pastry Card” gets one email with combined numbers).
  • Skipped if no activity — If your shop had zero stamps in the previous week, no email goes out. We don’t send empty recaps.

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The four numbers

The recap shows four metrics, each with context to help you read the trend.

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1. Stamps

The total number of stamps you scanned onto customer cards in the previous week, across all your active programs. The arrow next to the number shows the change vs. the week before:
  • ↑ green — More stamps than the prior week
  • ↓ red — Fewer stamps than the prior week
  • — — No baseline yet (the prior week had zero stamps), so a percentage isn’t meaningful
We count stamps regardless of who the customer is. Both registered customers (who have a petakopi.my account) and guest customers (who claimed a card without signing up) are included.

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2. Rewards

The total number of times a customer redeemed a completed card during the previous week. Same arrow conventions as stamps. A higher rewards count means more customers reached their reward target — usually a leading indicator of repeat visits, since they need a fresh card to keep collecting.

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3. Regulars

Customers who came back two weeks in a row — they earned at least one stamp in the previous week AND at least one stamp in the week before that. This is the metric that tells you “the loyalty program is creating return visits.” A growing regulars number means your stamps aren’t just one-and-done.
Regulars only counts registered customers — customers who have signed up on petakopi.my. We can’t tell whether two guest cards belong to the same person, so guests don’t count toward this number.
If this row shows 0 but your stamp count is healthy, the email surfaces a hint pointing to the QR template guide — a printed counter QR helps customers grab the card on their first visit (without typing your shop’s URL), which makes it easier for them to come back stamped.

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4. Reactivated

Customers who came back after a quiet stretch — they earned a stamp in the previous week, AND their previous stamp at your shop was more than 4 weeks ago. This is your win-back signal. A growing reactivated number means lapsed customers are returning. First-time customers (who never stamped before) are excluded — they’re celebrated separately by the First stamp email.
Same as Regulars: only registered customers count, since we need stable identity to detect a 4-week gap.

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How regulars and reactivated relate

The two numbers don’t overlap. A customer is counted in at most one bucket:
  • Stamped this week + last week → Regular (even if their first-ever stamp was years ago).
  • Stamped this week + had a 4+ week gap before that → Reactivated.
  • Stamped this week + stamped 1–3 weeks ago (but not last week) → counted in neither (we don’t have a name for “irregular returner” yet).
  • Stamped this week + this is their first-ever stamp → counted in neither.

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What the recap is not

  • It’s not real-time. For up-to-the-minute activity, open your loyalty program and tap Activity — that’s the live feed of stamps and redemptions.
  • It doesn’t include inactive programs. If you turned off a loyalty program partway through the week, its stamps from that week won’t appear in the recap. The recap reflects what’s currently live.
  • It doesn’t show individual customers. We don’t surface customer names or contact details in the email. For per-customer context, use the activity feed.

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Turning the recap on or off

The recap is opt-in by default. To start receiving it:
  1. Sign in to petakopi.my (web).
  2. Go to your profile edit page (/u/<your-username>/edit).
  3. Toggle “Weekly loyalty recap email” on.
To stop receiving it, flip the toggle off — there’s also a “Manage email preferences” link at the bottom of every recap email that takes you straight there.
This toggle is independent from the lifecycle emails (welcome / first stamp / dormant nudges, etc.). Turning the recap off does not affect those, and vice versa.

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Questions?

If a number looks wrong or you’d like a metric we don’t currently surface, contact us — happy to dig into your data.