The forward-looking half — recipes, pricing math, monthly revenue targets — lives in Costs & Pricing. Most owners set up there first, then watch the numbers come in here.
How Pulse fits with Costs & Pricing
The targets you set in the Calculator — monthly revenue target, breakeven, target margin — are what Pulse plots actuals against. Concretely:- Calculator’s monthly revenue target → the dashed target line on Pulse Summary’s revenue burn chart.
- Calculator’s breakeven revenue → the flat amber line on the same chart.
- Recipes’ COGS + Calculator’s fixed costs → how Pulse’s True net and margin numbers are computed (gross sales − refunds − expenses).
Email-first
The verdict emails are designed to be the primary way you read Pulse. Owners who try to “check Pulse daily on the website” usually drift away. Owners who let the emails arrive and only open the website when an email links there usually stick. Make it easy on yourself: read the daily recap with morning coffee, click through only when you want a deeper look.Email cadences
Three cadences at fixed times inAsia/Kuala_Lumpur:
All email CTAs deep-link into Pulse Activity with a preset that matches the email’s window.
What to expect when you connect
Pulse needs some history before its full feature set lights up. Here’s the timeline for a freshly-connected shop:
Until the connection is old enough, the verdict cards show a quiet stub (“Last week’s verdict will appear here once you have a few days of data”) — that’s expected, not a bug.
Two ways to see the same data
Summary
The answer page. Verdict cards (last week, last month), live actual-this-month KPIs, and the revenue burn chart against your monthly target.
Activity
The data page. Period picker with All / Sales / Expenses tabs, day-by-day breakdown, and per-day drill-down. Where you log cash expenses.